Innovation | Jofemar
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For Jofemar Corporation, innovation is the driving force for development and growth, as well as the best tool for guaranteeing competitiveness, sustainability and efficiency. Innovation is what has allowed the company to maintain a leadership position in the industry for the past several years.



With the support of Jofemar's experience and as experts in complex mechatronic systems, our efforts in R&D are directed to optimize operations as well as products and services, improving processes, the features of these products and contributing to sustainable development. After more than 40 years of experience in the vending industry, the company has developed its own know-how and has acquired the technical ability that is necessary to offer highly innovative technology systems.


With an annual investment of 9% of our turnover, the R&D work in Jofemar Electromobility goes from the development of the idea and initial investigation, to the creation of the prototypes, the startup of the development activities and the testing of the product prior to the industrialization phase.


At Jofemar, we innovate from a strategic perspective, organizing and directing our resources towards encouraging the generation of new ideas that allow us to acquire new knowledge that is transferred to all the organization’s areas of activity. This culture of innovation as guarantor of sustained, long-term growth to remain at the forefront of the market's innovations, is structured around the following strategic cores:


  • We invest the main body of our invoicing in research, development and innovation (RDi).
  • Innovation in recruiting and talent management processes.
  • Analyzing and propelling creative abilities and the contribution of ideas between all our teams.
  • Technological surveillance systems.
  • Management of technological and innovative projects tending to the specific needs of each business area.
  • Constant evaluation of our efforts and the results obtained.